Who we are

Since 2021, Lumuk has believed in choti choti khushiyaan—the little joys that color everyday life. We design cute-yet-functional fabric bags and accessories that feel Pinterest-worthy, are proudly Made in India, and are priced to be your everyday pick. Every piece is thoughtfully engineered: comfy straps, smart pockets, durable stitches, and fabrics that hold up to real life.

And because the best products make the best presents, we’ve built Lumuk to be gifting-first—easy choices, beautiful packaging, and tiny surprises that make unboxing feel special. Thoughtful details. Honest craft. Gifting made effortless.

Our story began when…

Aarushi was tired of double-tapping cute bags on Instagram and never finding ones that were actually usable. So she started making her own—sketches, paper patterns, fabric hunts, and many do-overs later. What emerged were bags with playful shapes, smart pockets, and sturdy stitches. When she launched them online, the response was instant. Lumuk began as a search for “cute yet functional,” and grew into conversation-starting carryalls people actually use.

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